The holiday season is one of the most important times of the year for any business. With so many people around the world thinking about loved ones and celebrating together, there’s no better time for your brand to get more visibility and exposure than usual.
But if you’re like most businesses, you probably have no idea what you should be doing to optimize your sales for the holidays.
SEO is one of the best marketing strategies you can use this time of year. It helps get your brand in front of as many eyes as possible, driving them to your website and helpful content instead of other places where they might not want to go.
To help make sure that happens this holiday season, let’s take a look at some tips on optimizing your sales using SEO tactics.
What is SEO and why is it important for holiday sales?
Search engine optimization (SEO) is the process of making a website more likely to be found by a human user agent via a search engine.
SEO is important to increase traffic to your business, which is the major source of revenue for many online businesses.
SEO involves creating a website that is optimized for the various search engine algorithms that are used to rank websites by relevance, and as a result, rank higher in search engine results pages (SERPs).
The goal of SEO is to increase the amount of traffic your website receives, which is referred to as “conversion”.
If people are visiting your website because it is higher up in Google’s SERPs, but then leave your website without buying anything, then this is referred to as “low-value” traffic.
A great way to optimize your sales for the holidays is through SEO. With the right techniques, you can increase your brand visibility by creating content that’s relevant to your audience’s interests and using SEO to rank higher in search engine results.
Keyword research for holiday SEO
Search engine algorithms are constantly evolving, so your best bet is to stay on top of the latest trends.
And when it comes to what keywords to target, the holidays are a great time to get creative. Many people are thinking about what they’ll be doing with their loved ones over the holidays, so these are some of the top keywords to target.
Christmas: Christmas gifts, Christmas decorations, Christmas gifts for her, Christmas gifts for him, Christmas decorations, Christmas dates, Christmas shopping, Christmas recipes, Christmas deals, Christmas parties, Christmas foods
New Year’s Eve: New Year’s Eve events, New Year’s Eve celebrations, New Year’s Eve dates, New Year’s Eve parties, New Year’s Eve recipes, New Year’s Eve deals
You can do this through a keyword research tool, or your existing digital marketing or seo agency can help you to do so.
Optimizing content for the holiday season
As you create new content for the holidays, make sure to add keywords that are related to your brand and products.
You want to make sure that your posts are relevant to what users are searching for, so writing about trends that are happening now, or that people are talking about online, will help you get more views and clicks.
Another tip is to add bonus content, like e-books, videos, or other helpful resources that provide more value than just a simple blog post. You’re likely to receive more attention if you have additional content to share, and you’ll probably see a boost in search engine rankings as well.
Creating holiday landing pages
Every time someone lands on your website, they’ll be exposed to your brand and products. That’s why it’s important to create landing pages with helpful content and relevant keywords.
Not only will this let you collect more leads, but it will also help to improve your website’s ranking in search engine results.
You can use landing pages to offer discounts, draw in more visitors, and increase your sales.
The best thing about landing pages is that you can use them for multiple purposes, like increasing brand awareness, promoting your products, and even collecting sales for your business.
Utilizing local SEO for the holidays
Many people love visiting tourist attractions and experiencing new locations during the holidays.
And with the growing popularity of social media, it’s likely that many of your visitors will be visiting these areas.
Local search results are often given more weight than those from other areas, so you want to make sure they see your listing.
This can be done by using your keyword(s) in the local business name, address, and category. You can also add your keywords to your business description and images.
Making sure your website is optimized for mobile
Mobile traffic is increasing at an astounding rate, and most of your visitors will likely come from this channel.
This poses a major opportunity for brands to gain new customers, but it also means you need to make sure your mobile site is optimized properly.
Many businesses simply create a single-page site from their desktop site and forget about the opportunity that comes with creating an optimized mobile experience.
This is a huge mistake because it allows for a huge gap in terms of quality content and visibility.
Leveraging social media for SEO
Social media is an excellent source for acquiring new customers and boosting brand awareness.
It’s likely that a large portion of your audience will be active on social media, so it’s important to make sure you’re posting regularly and optimizing your posts for SEO.
Your goal here is to create content that is both engaging and valuable, while also incorporating your target keywords into the content.
You can also use social media to build backlinks to your site.
Building backlinks for the holiday season
Backlinks are important because they tell the search engine crawler that your site is authoritative and relevant.
These are the types of pages that should be linking to your site, so you want to make sure you’re collecting as many as possible during the holidays.
There are a few ways to get backlinks.
You can have other websites link to your page with a backlink.
You can also use social media to get backlinks from people sharing your posts, or even from people liking your posts.
Following SEO best practices
Another important SEO tactic for the holidays is to stay on top of your keyword research.
Over time, the most effective marketing strategies will drop off, so you want to make sure you’re not missing anything new as it becomes popular.
You also want to make sure you’re not losing any of the SEO juice you started with when the season is over.
That means keeping an eye out for any updates that may affect your site’s SEO, and making sure they’re implemented.
Measuring the success of your SEO holiday sales strategy
Finally, it’s important to measure the success of your holiday SEO strategy.
You don’t want to jump right into optimizing your content and seeing a huge drop in traffic, but it’s important to make sure that your strategy isn’t negatively affected by any upcoming holiday updates.
If you do notice a drop in traffic, it’s important to keep an eye on it. You want to make sure that you’re not doing anything that’s negatively influencing the numbers.
For example, it could be that your mobile site or content is being penalized.
Perfect Digitals is a digital marketing agency with affordable seo prices. We can help you in creating an effective digital marketing strategy, and run it effectively in order to help you increase business