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Our multilingual experts can boost your brand on a global scale. With multilingual SEO, also called international SEO, you can become visible in search engines worldwide while remaining relevant in your target market. The Perfect Digital team is a multilingual SEO service expert, and we’ve got the tools to get you seen globally. We create bespoke international SEO and content for our clients using various high-performing techniques. Our strategies are researched and implemented in a way that gets you results.
Your business has experienced rapid expansion, and you’ve decided to go global. You now wish to identify which countries you want to target and whom you will compete against in new markets and establish your overall business strategy. Your next step should be to assess your SEO opportunities in your target locations and consider how your digital presence should be organized.
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Before you even begin your international SEO journey, you'll want to start by defining your goals. First and foremost, you want to determine what you want to achieve with your SEO campaign. What are you looking to gain from it? How will it be beneficial to your business? What does it mean for the success of your brand? With this in mind, you'll be able to decide better what your international SEO goals are and how to get there. You’ll know how to set up your strategies, what you need to focus on, and what you should ignore. Next, you’ll want to focus on the main reasons you want to expand internationally and why you think it will benefit your business. How will it increase traffic to your website? What type of clientele do you want to attract? What will be different about your approach to SEO when expanding internationally? First, of course, you'll want to ensure that you have clear and concise answers to these questions.
Once you've defined your goal, the next step is to build your strategy and action plan. This will help you connect the dots between your goals and how you plan to achieve them. To get you started, here are some ideas to consider when building your international SEO strategy: Keyword Research: Understanding the Keywords of your target audience is one of the first things you should start to consider. Language: You'll want to consider the language you're using in your content and your website. For example, if your website is currently only in English and you're targeting French-speaking countries, you'll want to ensure you include French translations on your website. – On-Page SEO: This is the SEO that occurs on your website. Once you've built your strategy, you'll want to focus on how to optimize your existing website for each of the countries you want to target. This includes things like sitemaps and URLs, headings, alt tags, and metadata. Again, we have the expertise to take care of all these aspects.
When expanding your SEO campaigns internationally, it's important to remember that not all countries speak English. Only 10% of the world's population speaks English as a first language. Therefore, you severely limit your audience if your website is only in English. You'll want to translate your content into other languages to correct this. What languages should you choose to translate your content into? Well, you can begin by identifying the languages spoken in your country and the countries you want to target. We make sure that the website is properly internationalized as well. By doing language research and translation, you'll be able to increase your website's reach and target a wider audience. This is sure to improve your SEO and help you earn more clients. Besides website translation, content will be pushed in the targeted country's language. You’ll want to focus on geo-marketing research. This will help you better understand your target audience and help you adjust your strategies accordingly. For example, if your audience likes to be engaged through video and images, you should include more of these types of posts. You'll want to dive deeply into your target countries for this step. You'll need to know what your audiences like, what they're interested in, and what they're searching for.
Now that all the planning is completed, we will start executing these activities with proper timelines. Well, we will focus on ensuring that your brand engages with its customers and potential customers. We will ensure that your website is updated to include the most recent information and that you regularly engage with your audience.
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