When you think of company expansion, you probably don’t automatically jump to thinking about international SEO.
However, there is a lot of sense in doing so. International SEO has the potential to give your business a whole new audience to reach and target with your services and products.
You might be afraid that it’s too difficult or that your competitors will have an advantage.
But trust us, you can do it! If you want to expand your business internationally and grow as a global brand, international SEO is the way forward.
It’s not as scary or difficult as it sounds; if anything, it’s quite simple.
The process isn’t exactly straightforward, but by following the steps outlined in this blog post, you’ll soon be on the right track to successfully expanding internationally through SEO.
The more frequently you check in with your site and perform maintenance tasks, the less likely it is that Google will deem you uninteresting and hide it from their user base.
The best time to launch a new SEO campaign is now, not next year or even this coming week.
That’s because any flaws or weaknesses in an existing campaign will inevitably become evident sooner than later.
If you wait until tomorrow to take action, it might already be too late by then. Read on for tips on how to get your site ranked higher in 2023 and beyond!
Create a Clear SEO Vision
If you’re not exceptionally sure as to where your SEO efforts should be aimed, you’re setting yourself up for failure before even beginning.
It’s important to have an overarching SEO vision for your business that you follow through with regardless of the state of the SEO world in 10 years’ time.
It’s easy to get swept up in the daily minutiae of SEO, but if your vision is blurry or poorly followed through, you’re setting yourself up for failure.
To begin, sit down and consider what you want your SEO to achieve.
Ask yourself questions like:
- Where do I want my business to be one year from now?
- Where do I want my business to be two years from now?
- Where do I want my business to be three years from now?
Once you have your vision in mind, use it as a guide to inform the ongoing optimization of your site.
Continuing to tweak your SEO in the hope that it will somehow align more closely with your desired results is like trying to hit a moving target.
It’s a recipe for frustration and failure.
Update Your Site’s Structure
Long tail keywords are great for generating traffic, but they’re also a great indicator of page ranking flaws.
If your page ranks for long tail variants of your main keywords but not for your main keyword, you’ll see a drop in your overall page rank as Google penalizes you for “noise” on the page.
The best way to address this problem is to remove all the keyword-rich text from your page and replace it with blog posts and other, non-keyword-heavy content.
This will make your page less keyword-heavy and therefore less likely to be penalized for keyword-rich noise.
You can also update your site’s structure to make it more user-friendly and responsive. This includes ensuring that your site’s layout and structure are as accessible as possible.
If your site is creating barriers to entry for your target audience, they’re not going to want to click and return to your site as often as possible.
Build Backlinks With DA Pads and Other Anchor Text
This one may seem like a no-brainer, but it’s worth emphasizing just how important it is. Backlinks are links to your site from other sites.
They’re one of the best indicators of page rank for your site, so you should be building backlinks on a daily basis.
The best way to do this is to find relevant blogs and websites that you can send a link to.
You can do this by looking for sites that have similar topics as your own and that have large online audiences.
Once you’ve found a good backlink source, send them a link to your site and ask them to send you backlink as a way of thanking them.
Update your Content Regularly
The best way to ensure your SEO isn’t a waste of time is to regularly update your content.
This means that you should be creating, rewriting, and publishing new content on a consistent basis.
The content you publish should be optimized for Google, with a focus on the keywords that are most relevant to your niche.
You should also optimize your content for accessibility and usability.
This will help to ensure that your content is as accessible as possible for your site’s visitors, and that they find it as easy to navigate as possible.
You can create new content for your blog and use it for SEO purposes as well.
This allows you to publish content for both your own and your readers’ consumption, and it can help to improve your attention to detail and consistency.
It can also be used as a way of testing new content ideas and seeing if they’re worth sticking with.
Use HTTPS for Secure Website Connectivity
Security is an important consideration when it comes to SEO, and a secure connection can be a real boost to your ranking.
Most Google bots will only crawl pages that are linked using an HTTPS connection as a way of ensuring that your pages are truly secure.
To ensure your pages are as secure as possible, they should be linked using an HTTPS connection.
This should be done from the server’s date the page is loaded to the date it is indexed.
It’s important to make sure your pages are linked using this method as it can have a real impact on your page rank and ranking.
While it’s true that most of your content will be linked using this method, you can also link your images as well.
It’s important to make sure your images are also linked using an HTTPS connection.
This allows you to boost your page rank and ensure that your content is as secure as possible.
Google’s algorithm is constantly shifting, and the best way to ensure you’re delivering content to users consistently is to create new content and publish it on a regular basis.
This is your best bet for maintaining your SEO position, and it’s also a great way to keep your blog fresh and interesting for your readers.
Clearly define your SEO vision, update your site’s structure, and regularly publish new content.
All three of these things will help you to maintain your page rank and ensure that search engines continue to show your page as an important resource.