The holiday season is fast approaching, and it can be difficult to get your brand noticed in today’s online world.
The sheer volume of websites, blogs, and other online content available can make it challenging for any business to stand out.
Luckily, the holiday season offers businesses a fantastic opportunity to show their support by improving visibility with a little bit of time and energy.
Regular upkeep and testing are the best way to ensure that you are optimizing your website for search engines this holiday season.
Doing so will ensure that your site continues to meet Google’s guidelines for search engine friendliness.
Here we will cover everything from how you can keep your site friendly from year-to-year, to some simple tricks you can use over the holidays to improve user experience (UX).
Why is search engine friendliness important during the holidays?
The holiday season is one of the most important times of the year for businesses.
With increased purchasing power, businesses are more likely to experience increased revenues.
Holiday sales are expected to increase by as much as 5% this year.
With this in mind, companies need to make the most of the season to secure new customers and retain the ones they have.
Search engine optimization (SEO) is a key factor in the success of any website. You’re likely to see a massive spike in searches during the holidays.
This can mean that many potential customers are looking to buy, or find new services and products to satisfy their needs.
To be found and purchased by these customers, your site must be at the top of the search results.
This is even more important during the holiday season because you want to ensure that your site is friendly with search engines.
How to keep your website search engine friendly year-round?
They must include relevant SEO information such as design, keywords, etc.
- Ensure Your Domain Name Is SEO-Friendly.
- Improve Your Content’s Readability.
- Optimize Header Tags.
- Create External and Internal Links.
- Create Unique Meta Descriptions and Title Tags.
- Reduce the File Size of Images.
- Optimize the Page Load Time.
Search engine optimization is an ongoing process. This means that you’ll want to keep your website as search-engine-friendly as possible.
This will help ensure that your content is showing up in searches. It will also allow you to stay on top of any algorithm changes that may impact your site’s visibility.
To ensure your website continues to be friendly to search engines, it is important to keep a few things in mind.
First, you’ll want to make sure that your site is updated regularly. This ensures that you are staying on top of any potential changes to SEO guidelines.
You’ll also want to keep an eye on both the technical and content aspects of SEO. The more streamlined your site is, the more likely it is to be seen by search engines.
You’ll also want to keep an eye on the technical aspect of SEO. This includes making sure that you’re using the latest coding standards and optimizing for mobile devices.
Taking help from digital marketing or a seo agency, that can run holiday season campaigns for your business, will surely help to have a fantastic holiday season for your business.
What are some specific tactics to use during the holidays?
There are a few things you can do to ensure that your website is as search-engine friendly as possible during the holidays.
Ensure that content is mobile-friendly.
The vast majority of mobile searches are conducted on a mobile device. Ensuring that your content is formatted for mobile devices will help ensure that you are showing up in searches. You’ll want to make sure that your content is as accessible as possible.
Ensure that the technical aspects of SEO are up to date.
The latest coding standards will help improve your site’s accessibility and make it easier for SEO crawlers to find.
Ensure that images are optimized
A poor-quality image could hurt your site’s SEO and make your content harder to find.
Make sure that titles and meta descriptions are catchy and attention-grabbing.
A catchy title will lead to more clicks, while a good description will increase the likelihood that your site will appear in search engine results.
Link building and maximizing social media presence.
A strong social presence is a key to ensuring that your content is reaching new and potential customers.
You’ll want to make sure that social media links are relevant to your brand and content.
You’ll also want to ensure that your Tweets, Facebook posts, and other social media content are relevant to your target audience.
Testing and troubleshooting.
Use your site’s analytics to ensure that you are seeing the results you want.
If you notice any changes that appear to be hurting your SEO, use your site’s troubleshooting feature to contact support.
Optimizing page speed
A 2022 study by PageSpeed found that nearly half of all page-speed issues had to do with technical issues such as faulty images and code.
Ensuring that these issues are dealt with will help your site achieve a high page speed.
Technical SEO involves the proper use of HTML and CSS, as well as the management of images. Ensuring that these elements are being coded properly will help your site achieve a high page speed.
You’ll also want to make sure that your CSS is optimized for use on all devices, including mobile devices.
Similarly, you’ll want to make sure that your images are optimized, and that they are not exceeding the number of bytes that they are allowed to consume.
Optimizing content for search engine crawlers
A search engine crawler is a type of software that looks for and indexes content on your site. This will help ensure that your content is showing up in the search results.
To optimize content for the search engine crawlers, you’ll want to ensure that your content is grouped appropriately and is as readable as possible.
You’ll want to avoid having too much clutter on each page, which will only make your pages harder for the crawler to navigate.
You’ll also want to make sure that you are using heading tags and other elements to properly categorize your content.
This will help the crawler understand what content is on the page and help you rank higher in the search results.
Improving user experience
A great way to ensure that your website is as search engine friendly as possible is to make sure that it is easy to navigate and use.
To make your site more user-friendly, try to keep your content organized in a way that makes it easy for your audience to understand.
This way, visitors will be able to easily find the information that they are looking for. Try to avoid using too many images and videos on your content-heavy pages.
Instead, try to keep them to a minimum and grouped them in a way that makes them easy to find.
You’ll also want to make sure that you are serving your pages quickly. If your site is taking longer than a few seconds to load, it could impact your page rank and make it harder for you to rank in the search results.
Tips for optimizing website images
If you are creating new images, keep in mind that image sizes should be under 10 MB. The more space your images take up, the more difficult it is for the search engine crawler to navigate your content.
You will also want to make sure that your image is properly formatted. This includes making sure that your image is sized correctly and has the proper ratio.
You’ll want to make sure that your image is not distorted and has the proper amount of compression.
You will also want to make sure that you are using a high-quality image. This will help ensure that your content is properly indexed and that the image is properly displayed on your page.
Optimizing website Titles and Meta descriptions
A title tag and a Meta description are two of the most important elements in your website’s technical SEO.
A title tag is what appears in the title – section of your HTML. It is important because it will be used by Google to search for your page.
A good title should be short and descriptive. It should be between 70-100 characters and should include words related to your post.
A meta description is what appears below your title tag. This is where you will want to include a sentence or two that is accompanied by a keyword.
You will want to make sure that your meta description is between 20-60 characters and is as clickable as possible.
Link building and maximizing social media presence
One of the best ways to ensure that your website is as search engine friendly as possible is through link building.
By using a link-building strategy, you will be able to increase the number of links pointing to your site from other sites.
This will help ensure that your site is seen by as many people as possible.