The Complete Guide to International SEO in 2023

International seo

SEO is an ever-growing field. In addition, what works for your friend’s business might not work for yours, and what works well in your region or country might not work well for you in another country.

Now that experts have already devised the infamous international SEO idea, you’ll learn about it here.

In this article, we will teach you how to create your strategy abroad and conquer new markets.

What is the Concept of Internationalization?

The main goal of international SEO is to make a digital presence international-friendly, which involves both the technical aspects of doing so and the process of making decisions.

It is clear that internationalization is a great advantage, and that is why, if you take the Internet as an ally, it can open doors to break through borders, including physical ones.

Let’s explore this further!

Why do we need to go international?

Internationalization is far from being uncomplicated: it brings with it risks, uncertainties, and expenses.

What is the point of doing that?

It is difficult to perceive at first glance, but after a lot of work, the finest rewards can be achieved.

It’s important to keep in mind, however, that it doesn’t pay off overnight.

Here are some reasons to support your decision:

The skills you will need to handle the increasing number of tasks as you progress are also mentioned:

We’re only trying to frighten you, but what we really desire is to create a barrier to help you say: Yes, I wish to establish a multinational brand.

Your first step of conquering the Internet, using your blog or website to apply international SEO techniques, is now here!

What is international SEO?


Optimizing digital marketing activities, including website and content strategy to target countries or languages is known as international SEO.

International SEO refers to the geographic location of SEO, during which you would target different countries and languages rather than your own country, state, or city.

Although International SEO may sound like something new and different, it is not.

What is International SEO for?

Suppose you are in Germany and your business is booming both physically and online.

You start receiving visitors from countries such as Switzerland, Spain, and Italy after being online.

You begin to wonder if the potential in these countries is promising when this turns on a light in your head.

Switzerland, Spain, and Italy all speak different languages!

You might decide to deliver the same content to all three countries, and then dominate each of these markets.

But that won’t work!

No, not really. It’s just that our success is not solely due to our ambitions.

Your goal is to make sure that everyone sees your website or blog at the same time.

International SEO aims to ensure that your website is appropriately configured so that it can send the right country indications to the search engines. In addition to languages and regions, it also specifies which languages and regions you want your website to be available to.

What we’ve discussed here depends on the kind of business you operate, your resources, your customers, and your real needs.

You have seen that there are many paths to international SEO success, but that is why we began this discussion, looking for the routes that would be most advantageous to you.

When looking for keywords between regions, use a synonym and a phrase match?



Search for your country using the anonymous window.

A country example might be, for Chile: Each country has its own Google domain.

Search for your keyword in both Google domains to see what you might be missing.

It’s common for the same content to be placed in different positions based on the same keyword.

We also tried this technique with SEMRush! We searched for ‘search engines’ in Spanish and got relevant results.

It is due to many factors, such as keyword traffic, keyword relevance in each country, user search behavior, and so on.

How do you see it? Each region of the world has its own language structures, expressions, unique words, and specific information needs.

Because your local content will not always be relevant to the international audience you want to reach, content designed especially for that audience will not always be relevant.

What rank would you obtain if you were able to use only one keyword in the same language to find different positions?

When focusing on international business, it is not only okay to translate keywords but also to think about how people search for them.

Searching in Brazil is different from searching in Portugal or Angola, despite the fact that everyone speaks the same language.

Searching habits are always changing, no matter where they are.

In addition, the way in which the search is performed, whether it be on a computer or a smartphone, is determined by the medium used.

The experience in Google and Bing engines, as well as Baidu and Bing, will be unique.

Look at the first SERPs for your business sector and examine the rankings of the best players to gain insight into how they operate on each keyword.


Quality content across countries

Quality content

Quality and original content!

No matter how much we discuss international SEO, the same rules apply to basic SEO. Thus, quality and originality continue to prevail.

Quality content is what your local buyer persona values most. If you keep track of your local strategy, you can identify what they consider to be quality content.

Using tools like Google Trends, you can see what subjects to cover at a specific time in order to keep your audience interested and engaged. You must always evaluate your performance against that of your competition, identifying weaknesses and opportunities.

How would it be if you were able to achieve quality and originality searches in several countries based solely on what you know about your region?

The international SEO magic is where more countries, more analysis, points of comparison, and information to combine and create more points of comparison are.

Mobile-Friendly Content and Website

Any content developed should always be prioritized in the trend of search and browsing.


Google may rank mobile-friendly sites higher if they provide a good user experience and perform well.


Don’t forget the Hreflang parameter

Finally, something that distinguishes SEO from international SEO!

Hreflangs are language- and location-dependent URLs that Google uses to identify the URLs to show to visitors.

Whenever you visit a website, the right page is automatically directed to you.

Keep track of your progress and measure your results.

The results must be monitored and measured in any Digital Marketing strategy, for any SEO technique.

You must keep an eye on everything in international SEO, including events in your country or elsewhere. You must always keep in mind that this is the foundation from which you can improve, maintain or change.

International SEO is just a regular SEO so far.

Let’s dig deeper into the subject!

What are the Most Frequently Recognized Conflicts in International SEO?


We believe that what comes easy goes easy.

So far, what we’ve seen about international SEO is rather simple, don’t you think?

The correct setting of goals is one of the complex issues in international SEO. You must have the strength to join several ends at the same time.

Let’s look at it piece by piece.

When setting up international SEO objectives, you should always consider the languages that your website supports and the international SEO best practices.

There are three kinds of goals a company may establish when expanding through the Internet:

Languages are divided into dialects.

To achieve this goal, a company must implement product X in one country and offer it to customers.

Brazilian company wants to sell sports shoes in Argentina. In this case, it doesn’t matter which country the product is from; the Brazilian company’s primary goal will be to communicate in Spanish, regardless of the country.

The same contents will be offered, but it is necessary to respect the semantic variations when translating, in order to avoid confusion.

Let’s say that a Brazilian company wishes to sell sportive shoes in Portugal. What matters is the language and not the country, so the same product is being offered.

All that remains is for them to learn the language and, subsequently, to adapt semantic uses of vocabulary.

In other words, the locations you want to target with your international SEO are irrelevant until and unless the language dialect your company speaks in that country is localized one.

In countries

To reach other countries with a different product, is the second option of goal.

The Brazilian company selling sports shoes wants to reach Portugal by selling watches.

Its aim is not to target a language, but a country.

A mixture of two or more species.

The third type of target that is very specific is when the need to speak another language in another country is mixed. Here’s an example.

We normally associate countries with their official language; for example, when we think about England or the US, we deduce that they speak English.

Many countries, on the other hand, have Internet users who use another language besides their national language.

For example, a Japanese firm that operates physically in the United States might have Japanese employees speaking Japanese to Japanese customers there.

Japan-based companies are looking to achieve three distinct goals in international SEO: a Japanese-language company that speaks to the United States.

To determine whether your company should expand, you must first determine whether you want to speak a language, communicate with a country or both. Once you’ve decided on this, you will know exactly what your business needs to do.

It has been stated in the article that internationalization is acceptable.

We go over the basics of keywords, how to approach them, and what to keep in mind when setting an international SEO goal.

Now we must answer the following question: how to internationalize the website or blog?

What are the Secrets to Successful International SEO?

Secrets key

When creating an international SEO strategy, it is important to think about both the content marketing strategy and the technical aspects of the website or blog.

Content marketing for International SEOs

Now, let’s see some actions to help your company enter the international market.

First, draw a map pinpointing the countries you desire to travel to and the main competitors in that region.

The next step is to evaluate the chosen countries’ SEO opportunities.

Searching in the SERPs to see what they have and deciding what key points of SEO will strengthen your digital presence.

Google Analytics and SEMRush are must-haves for performing basic analysis of your website. Also, you need to open the search engine in an anonymous window.

Here’s a step-by-step guide to help you figure out if your MP3s are pirated:

Identify your target audience

You’ve identified your buyer persona in your home country. Now, it’s time to create your persona for the new countries you’ve chosen.

You can set it before you have your first customer using Analytics. Look at the Public-Geo-Local or Languages section to see if you can.

By examining the data collected from across the world, you can see everything about your audience, from where they are coming from to their interests. This will help you plan for new markets and identify potential themes and content to focus on.

Using SEMRush or similar tools, you can determine the keyword ranking potential for a certain country by selecting the destination, selecting the language and looking at the keywords.

Always make sure the keywords you are using are relevant to your business and search volume before posting your ads.

By using analytics, you will be able to determine the organic presence in each country or language.

You need to analyze your competitors to know what drives their business.

Using the tools we have mentioned in this post, like SEMRush, you can also determine whether your search is effective.

In terms of international SEO, it is best to focus on organic strategies; otherwise, we would be discussing SEM.

It’s important to be aware of the challenges you will face in obtaining a good digital presence, and by analyzing your competition is how you do that.

Search for those keywords in foreign languages.

To return to the basic idea of international SEO, you must use the tools to compare domains. Besides what we’ve already said to you, use the tools to compare domains.

You can use SEMrush or enter directly into your competitor’s website or blog  to identify which topics they cover, and which keywords they target, and then make sure to produce better content.

By creating content, you can benefit your business in many ways.

You’ve selected your relevant keywords, now its time to create local content.

As long as companies target the same country, this part shouldn’t pose a problem. Some minor modifications in the content might be required.

In other words:

When translating ‘Marketing’ from one language to another, we frequently run into this problem. In the example of our Spanish blog, we have to use different words to translate ‘Marketing’.

In Colombia, it is known as “mercading”, but in Mexico, it is known as “mercadotecnia”. Which country would I choose if both are appealing to me?

We decided to use the concept’s definition as the perfect opportunity to discuss both terms throughout the contents.

Even so, sometimes, it is convenient to create two separate files to address the two keywords.

Make sure not to duplicate the material. Be sure to analyze the situation carefully so as not to waste resources.

In this case, for companies that do not want to provide the same service in another language, this aspect is important.

There are a lot of people who choose to translate content and, contrary to popular belief, doing translations is completely legitimate and, yes, it is permissible by Google. You shouldn’t be afraid to use this approach.

Don’t use automatic translators whenever you translate, as they produce poor results which are not localized.

A person who is committed to doing this job is better than anything else, and if he or she is native-speaking, it is even better.

Automatic translators do not take into consideration the meaning of a phrase. They do not translate it correctly and do not care about the correct keyword usage.

Although the process is similar to that of translation, research is required too. There is no simple approach to translating everything word for word.

Original contents are allowed to use the target language.

The new region’s audience will appreciate the attention if you identify a keyword opportunity and create 100% original content.

The goal of this article is to provide you with a basic understanding of Content Marketing for international SEO.

The technical part of international SEO is the last part we need to discuss. There are a lot of things to do, but fortunately, they are all pretty simple.

Choose the main URL Structured to be considered



Having a technical aspect in your international SEO strategy is vital.

Select the right structure for your site and the correct Hreflang implementation from the server location.

Website’s structure

You must have a clear and consistent goal for this section: in language dialects, in country or  hybrid model

Choosing a language-based approach to focusing your efforts is a good way to target a group of countries with the same language.

If you want to target a specific audience or country, country segmentation is usually preferable.





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