How to Use AI Automation to Level Up Your PPC Strategy in 2026

Pay-per-click advertising has changed dramatically over the last few years. What was once a channel driven by manual bid adjustments, keyword tweaking and constant monitoring is now heavily powered by artificial intelligence and automation. Today, AI is not just an added feature in PPC Platforms, it

Why the Traditional Marketing Funnel Doesn’t Work in the AI-Search Era

For decades, the marketing funnel was the go-to model for understanding how customers move from awareness to purchase. It gave marketers a clear structure: attract attention at the top, build interest in the middle, and drive conversions at the bottom. It made sense in a world

Ranking High vs Getting Cited: Why Modern SEO Needs Both

In the early days of search engine optimisation (SEO), the goal was clear: appear near the top of the results for relevant keywords. Ranking high in search engine results pages (SERPs) was the success metric. Digital marketers built campaigns, optimised pages, and amassed links all in