The importance of LinkedIn in digital marketing
LinkedIn is one of the most popular professional social media sites with over one million users monthly worldwide. This makes it a great place to grow your business. If you are not already a member, you can sign up for a free account today.
Once you are a member, you can use your account to create free memberships for your staff, clients, and other business contacts which can be used to help reach new customers and grow your business.
Once you join LinkedIn, you can start using it to promote your business. You can join groups focused on specific industries such as marketing, accounting, real estate, or even pet care. You can then create ads and postings in these groups which can be accessible to anyone in your industry through the software.
Benefits of LinkedIn management plans
you can expect to see several benefits from implementing a LinkedIn management plan:
The ability to create and manage a wide range of campaigns across multiple platforms, including email marketing, display, mobile apps, and websites.
Increased brand awareness through the addition of valuable metrics for marketers, including the number of members, accounts, connections, and favorites.
Improved visibility for your business by adding additional features such as keyword research, click-through rates, and landing pages.
Better customer service by expediting the process of adding features like sending welcome emails, setting up profiles, and more.
Increased productivity as employees can now focus on more strategic goals, like growing their accounts and learning new skills, instead of managing the day-to-day operations of their jobs.
How to create an effective LinkedIn marketing strategy
If you are feeling a little overwhelmed by the logistics of growing your business online, or if you just want to try out a new approach, there is a simple way to get started.
To get the most out of your LinkedIn account, you should first have a general idea of how you plan to use it. Next, you will want to plan out your content strategy.
Although there are plenty of resources online that can help with keyword research and content ideas, the most important part is to create great content. Great content is engaging, relevant, and able to provide value to your target audience.
What to expect from Digital Analytics’ LinkedIn management plans
Digital Analytics offers a variety of services to help businesses connect with customers and attract new customers.
One of these services is the LinkedIn management plan. This is a tool that allows businesses to create and manage their LinkedIn profiles.
Profiles allow you to create a profile for anyone you want to include in your network, expand your professional network, and show off your expertise. You can choose from a number of different plans, including free and paid versions, which will vary in length of service and cost.
Depending on the size of your company, you can expect to pay between $50 and $3,000 for the full package.
Comparing LinkedIn management plans to other social media management plans
Social media management plans are a good way to target social media audiences, but they often miss the mark when it comes to traditional marketing goals.
For example, you can’t expect to increase brand awareness by posting to every social media account in your niche. A social media manager would have to spend hours monitoring each account and making sure they were both actively used and relevant to your brand.
On the other hand, LinkedIn management plans have the potential to be more impactful as they are specific to one platform.
This means you won’t have to spend as much time managing your professional profile across multiple platforms, which can free up your time to focus on growing your business.
Case studies of successful LinkedIn marketing campaigns
Here are some case studies of successful LinkedIn marketing campaigns by real-world businesses.
- Managed by Digital Analytics: An insurance company with a focus on homeowners and auto insurance saw a 7.4% increase in new business after implementing a LinkedIn management plan for their website.
- Unmanaged by Digital Analytics: A retail clothing store with a focus on menswear saw a 24% decrease in new business after implementing a LinkedIn management plan.
- Managed by a Freelancer: A financial advisor with offices in three states saw a 20% increase in new business after contracting out the management of their website.
- Managed by a Big Company: A financial advisor with offices in four states saw a 17% increase in new business after working for an investment bank.
Final thoughts on the importance of investing in digital marketing services.
For businesses that are just getting started in digital marketing, a good digital marketing agency can provide invaluable assistance in planning and executing a successful digital strategy.
With a little bit of effort and patience, you can turn your website into a powerful digital marketing tool by focusing on three main goals: increasing traffic, increasing conversion, and increasing revenue.
Talk to us to help you bring business through LinkedIn management plans