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The hotel industry is constantly changing and evolving, and staying on top of those changes isn’t always easy. Competition becomes tougher than ever, as more and more hotels are opening every day.
To stay ahead of the curve, you need to have a strategic vision for your hotel business.
That means working closely with marketing specialists, HR departments, sales teams, and common areas managers to implement a holistic plan that keeps you current with new trends.
Here are some practical tips for helping your hoteliers stay ahead of the competition.
Establish a marketing department
Incorporate dedicated marketing professionals into your organization to expand and increase the reach of your marketing strategies.
As important as it is to keep up with current marketing trends, it’s also critical that you have the right people responsible for implementing those strategies in your organization.
Marketing departments are crucial because they can help you stay ahead of the competition by identifying when and how to use the many new channels available to brands today.
They can also help you come up with new strategies to use as your business evolves. For example, marketers can help you look into new channels, like online videos.
They can help you identify the best ways to use your social media channels, and help you optimize your website and email marketing strategies.
They can also help you identify new sales channels and find ways to expand your reach and grow your organization.
Create an event calendar
Events are a great way to connect with current and potential customers and strengthen your brand.
More importantly, they can be an inexpensive way to expand your reach and build your brand.
To create a successful event calendar, you’ll need to think about your target audience and what they might be interested in.
You can also look at your competitors’ event calendars and see what types of events interest your potential customers. Put together a plan to create events that appeal to your target audience. Be sure to identify the topics you want to focus on and the audience you want to reach.
You also want to think about the location of your events and whether or not you want to host vendor expositions.
Show your current customers you appreciate them
Customers are more likely to stay loyal if they feel valued by the organization they do business with.
You can show your current customers that you appreciate them in a number of ways.
For example, if a guest stays at your hotel, let them know how much you appreciate them by sending them a handwritten note.
If a guest leaves a positive review, return the favor and let them know how their feedback is appreciated by you and your staff.
Leverage technology to reach new travelers
As more and more travel consumers are turning to technology to assist them with their travel needs, you’ll need to be ahead of the curve when it comes to technology.
The internet and social media have become essential travel tools. You can use those platforms to reach new travelers and stay ahead of the competition by following a few general guidelines.
When planning your tech strategy, you’ll want to think about how you want to present your brand and what you want to communicate.
You should also think about your target audience and what types of content you want to create.
Generally, you want to create content that engages with your audience and helps your hoteliers easily find you online.
Get in touch with local media and bloggers
Besides using social media to get in touch with local media, you also want to consider blogging.
Blogging allows you to both share your brand with the world and create content that educates your audience.
You can create blog posts that educate your audience about the latest hotel industry trends and information, as well as share content that helps your hoteliers stay ahead of the competition.
Hold giveaways and Food & Beverage Events
These types of events are great because they allow your hoteliers to meet new guests and create opportunities to sell tours, tours, and travel products and food services.
For example, if your staff likes to golf, hold a golf-themed event. If they’re baseball fans, hold an event that celebrates their favorite sport.
These events can also be used to network with other hotels in your market, local tourism professionals, and area media outlets.
Conclusion
In today’s competitive hospitality market, staying ahead of the curve is crucial for hotels to stay relevant and profitable.
By following these marketing tips, your hoteliers will be able to stay ahead of the competition and distinguish themselves from the crowd.
These tips will help your hoteliers stay ahead of the competition by using technology, building relationships with local media, and creating unique events for guests. An essential activity is also to look for a digital marketing agency or an seo agency for your hotel. They will help you to manage your hotel’s online presence effectively.
By following these marketing tips, your hoteliers will be able to stay ahead of the competition and distinguish themselves from the crowd.
