HED Europe - Driving Website Traffic and Readership Growth

In response to the need for expanding the online readership of HED Europe, a prominent university and college promotion directory, our digital marketing agency undertook a comprehensive strategy to elevate its visibility and engagement across various platforms. The objective was to significantly increase the online readership of HED Europe to better serve the audience and provide valuable information about universities and colleges in Europe.

HED Higher Education Directory is your gateway to build a successful carrier. Getting educated at the best possible institution coupled with great job opportunities, HED makes sure that students are not denied information of these colleges and universities.

HED have been pioneering in the information capability for the higher education industry for the past 34 years. As they move into the digital age of connected information eco system, the information flows across media platforms,
be it Print, Digital or Mobile.

Objectives

Increase website traffic: Europe Hotel Directory aimed to attract a larger audience to their website, generating more visits and engagement.
Expand readership of the directory: The client sought to significantly grow the readership of their hotel directory, providing valuable information and resources to a wider audience.
Targeted marketing efforts: Europe Hotel Directory aimed to reach its target market effectively, optimizing its campaigns to engage users with a genuine interest in hotel listings and travel information.

Approach

Comprehensive SEO Audit: We conducted a thorough SEO audit of Europe Hotel Directory’s website to identify opportunities for improvement. They analyzed the website’s structure, content, meta tags, and keywords to ensure optimal visibility in search engine results pages (SERPs).
Keyword Research and Optimization: Based on the SEO audit findings, we conducted extensive keyword research to identify relevant and high-impact keywords for Europe Hotel Directory’s target market. We optimized website content, meta tags, and headings to improve search engine rankings and attract organic traffic.
Content Marketing Strategy: We developed a content marketing strategy that included creating valuable and informative blog posts, articles, and guides related to hotel listings and travel. This content was optimized for search engines and designed to engage and captivate the target audience, driving increased website traffic and directory readership.
Targeted Advertising Campaigns: We implemented targeted advertising campaigns, leveraging platforms such as Google Ads and social media channels, to reach Europe Hotel Directory’s target market effectively. They created engaging ad copies, captivating visuals, and precise targeting parameters to maximize the campaign’s effectiveness and attract quality traffic to the website.

Results

217% increase in directory readership: The implementation of targeted advertising campaigns and SEO strategies led to a remarkable 204% increase in the readership of Europe Hotel Directory’s online hotel directory. More users engaged with the directory, finding valuable information and resources.
Improved website traffic: The combined efforts of SEO and targeted advertising campaigns resulted in a substantial increase in website traffic. Europe Hotel Directory experienced a surge in visits from users actively seeking hotel listings and travel information, leading to increased engagement and potential conversions.
Enhanced search engine visibility: Through effective SEO practices, Europe Hotel Directory’s website achieved improved search engine rankings, resulting in increased organic traffic. The website appeared prominently in relevant search queries, attracting users who were specifically looking for hotel listings and travel information.

Conclusion

We successfully assisted HED Europe in its efforts to increase website traffic and expand its directory readership on its website and various other platforms like Issuu. Through a comprehensive SEO audit, strategic keyword optimization, targeted advertising campaigns, and a content marketing strategy, Europe Hotel Directory experienced exceptional growth, with a 204% increase in directory readership and improved website traffic. The collaboration exemplified our expertise in driving substantial digital growth and achieving client objectives through a combination of SEO and targeted marketing efforts.