Ecommerce SEO focuses on improving visibility for products and categories where purchase intent is high. This includes optimising large catalogues, ensuring clean site architecture, and structuring pages so both search engines and AI systems clearly understand product relevance, pricing, and availability.

The approach prioritises:

• Product and category page optimisation for commercial keywords
• Scalable technical SEO for large inventories
• Structured data for products, reviews, and pricing
• Internal linking that supports discovery and conversion

Search and AI Engine Optimisation improves ecommerce SEO by structuring product information and supporting content so SERPs and AI engines can accurately reference and surface product-related queries.