Localized Keyword Research and Technical Implementation

(Language: Ar-Ae)

In response to a client’s request, we undertook a project to conduct localized keyword research in the Arabic language for the UAE hotel market. The aim was to identify relevant localized search terms that cater to potential customers seeking to book hotels in the UAE to enhance the client’s digital marketing strategy and drive targeted traffic to their website. Additionally, the project involved technical SEO implementation, including meta tags, H1 tags, and other on-page optimizations, to improve the client’s website’s search engine visibility and user experience.

Problem

The main challenge faced by the client was of finding high-volume and region-specific keywords in Arabic, considering the unique digital landscape of the UAE.
The low search volumes of localized keywords in the Arabic language posed a significant hurdle, requiring resourcefulness and expertise to identify keywords with strong search volume, intent, and difficulty specific to the region and language.
Furthermore, the technical SEO implementation required careful consideration of language-specific meta tags, H1 tags, and other on-page elements to ensure optimal search engine visibility and user experience in the Arabic language.

Solution

To address these challenges, our team engaged the expertise of our internal SEO team.

After evaluating the initial results, the SEO experts concluded that a different tool was necessary to produce results that met the customer’s expectations.
Furthermore, the project required the linguistic prowess, local knowledge, and technical expertise of our top local linguist and internal SEO experts to deliver a list of transactional keywords with strong search volume and relevance to the UAE hotel booking market.
Through our local SEO experts, we were able to provide the localized Arabic keywords along with localized on-page and Technical SEO data and its implementation
Simultaneously, our technical SEO team implemented language-specific meta tags, H1 tags, and other on-page optimizations to enhance the website’s search engine visibility and user experience in the Arabic language.

Results

By overcoming these challenges and leveraging our team’s expertise, we:

Successfully delivered a list of relevant and high-volume transactional keywords in the Arabic language, tailored to the specific needs of the UAE hotel booking market.
Additionally, our technical SEO implementation ensured that the client’s website was optimized for search engine visibility and user experience in the Arabic language, further enhancing their digital presence in the UAE market.