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SEO is making your website show up higher in Google search results(SERP) so people click and visit your site. It helps with getting more visitors, being discovered, and building trust.
AEO (Answer Engine Optimization) is about shaping your content so AI tools (like ChatGPT , Gemini, claude, perplexity, Grok or Google’s AI Overviews) can easily use it to give direct answers. Instead of just ranking, success here means your content is clear, structured, and useful enough for AI to pick up and share.
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are often used interchangeably, they both refer to the same core concept: optimising content for AI-driven platforms and answer engines.
SEO (Search Engine Optimization) focuses on improving a website’s visibility in search engines such as Google and Bing. This includes keyword targeting, backlink strategies, technical enhancements, and creating high-quality content designed to rank on search results pages.
AEO / GEO is about preparing your content for the next generation of search, where answers are delivered directly by AI systems. Platforms like Google’s SGE (Search Generative Experience), ChatGPT, Gemini, and Perplexity rely on clear, concise, and authoritative information to generate summaries and responses.
The goal of AEO / GEO is to ensure your content:
Provides direct, concise answers to user queries.
Is structured in a way that AI models can easily extract and summarize.
Positions your brand as a trusted source within AI-generated outputs.
These are just a few of the brands for whom we have achieved remarkable results and have seen a great increase in their revenue
42K+ Organic Impressions
411k + Targeted Organic Impressions
4M+ Impressions
Monthly Traffic 36.4K
12K Organic Impressions
650k+ Organic Impressions on targeted Keywords
20K+ Organic Impressions on Targeted Keywords
The rise of AI Mode marks a major shift in how people search and consume information. It’s no longer just about ranking among the top blue link results, businesses must now optimise for visibility within AI-generated responses. This new approach is known as Answer Engine Optimization (AEO).
Structured content that’s easy for algorithms to parse.
Schema markup to provide clear context and enhance machine readability.
Strong brand authority signals that establish trust and credibility.
Answer-first content that delivers concise, direct value to user queries.
AI Mode also changes the nature of search queries. Instead of short, keyword-driven inputs, users are engaging in longer, more nuanced questions—often two to three times the length of traditional searches—reflecting a more conversational, exploratory style of interaction.
In this evolving landscape, combining traditional SEO with forward-thinking AEO strategies is critical to ensure your brand remains visible, relevant, and authoritative in both search engines and AI-powered results.
Drew Consulting has engaged with Perfect Digitals over the last number of months to promote our HR & Recruitment services. Dhruv and the team are true professionals - not only did they quickly understand our business model, they knew how and when to promote our business for maximum results. We have been very pleased with the results and would highly recommend Perfect Digitals.
Steven Drew - Drew Consulting HR ConsultingExceptionally professional and thorough!! Perfect Digitals went out of their way to understand our needs and concerns, they implemented a plan that proved to be successful and have continued to keep us exceeding expectations since. Customer service is also above and beyond. Thank you and we look forward to continuing to work together.
Laurie Bird - Funderland Amusement ParkDhruv and the team at Perfect Digitals have been providing SEO services for us for the last number of months and I've been delighted with the results. Our google ranking has improved drastically in a short space of time and we have seen a notable increase in organic traffic and leads. I would highly recommend Perfect digitals to any businesses looking to improve their online presence.
Panoplia Productions Video Production AgencyI'm thrilled to share my experience with Dhruv Mathur of Perfect Digitals, a fellow BNI member. I recently acquired two business cards from Dhruv—one for The Earthy Marketplace and another for my Virtual Assistant business, Earthy Virtual Assistant. Dhruv's commitment to quality and innovation is unmatched, I wholeheartedly recommend his services to anyone interested.
The Earthy MarketplaceWe contacted Perfect Digitals when we wanted professional SEO services to improve my website’s ranking. They did a fantastic job and I’m pleased to report that my website is climbing all the time.
HED Europe DesignationAI SEO is the use of artificial intelligence to improve search engine optimization processes. AI not only relies on research and analysis, but can also help automate tasks such as keyword research, content development, and SEO optimization. It can analyze large amounts of data, identify trends, and suggest strategies to improve rankings. AI tools can also improve user experience by optimizing the site for speed, readability, and personalization. While AI has simplified SEO, human intelligence is still important for creativity, strategy, and adapting to changing search engine algorithms.
How long it takes to see AI SEO results depends on factors like competition, website health, and the strategy used. Generally speaking, small improvements (like better content or faster page loads) can be seen within a few weeks. However, it usually takes three to six months to achieve desired results like greater energy efficiency and improved regulatory compliance. AI streamlines the process by automating tasks, analyzing data, and optimizing time, but SEO is still a long-term strategy that requires consistent, quality content and constant updates to stay ahead of algorithm changes.
Smart Keyword Research – AI analyzes trends and search intent to find high-ranking keywords quickly. Content Optimization – AI enhances readability, structure, and keyword placement for better rankings. User Behavior Analysis – AI studies visitor interactions to refine SEO strategies and improve engagement. Technical SEO Fixes – AI detects and resolves issues like broken links, slow site speed, and indexing errors. Automated Backlink Strategy – AI identifies quality link-building opportunities for stronger domain authority.
Yes, AI can write SEO content by creating rich, well-written content that follows search engine algorithms. It can help create consistent and relevant content for articles, blog posts, and published web pages. However, human input is vital to ensure creativity, individuality, and alignment of ideas with business goals.
Our monthly reports include detailed insights into your SEO campaign’s performance, such as keyword rankings, organic traffic growth, backlinks acquired, on-page SEO improvements, and overall website health. We also provide actionable recommendations for ongoing optimization.
Our plans are flexible, and you can upgrade or change your plan at any time. Simply reach out to your dedicated account manager, and they will guide you through the process to ensure your SEO strategy evolves with your business needs.
Yes, we provide international SEO services for businesses looking to expand their reach globally. This includes optimizing your site for multiple languages, implementing hreflang tags, and targeting country-specific search engines to help you reach a broader audience. See our International SEO Service page here: https://perfectdigitals.co.uk/services/international-seo-2/
We focus on acquiring high-quality backlinks from reputable websites relevant to your industry. Our link-building strategies are white-hat and align with Google’s guidelines to improve your site’s authority without risking penalties.
As competition and optimization continue, it can take anywhere from 3 to 6 months for significant changes to traffic and policy to occur.
Reach out to us at connect@perfectdigitals.ie or book a meeting with us by clicking on the button in the menu
Yes, AI can benefit SEO strategies in all industries. Whether in e-commerce, healthcare, or tech, AI analyses data specific to your niche, creating customized strategies to enhance online visibility.
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We are delighted to be working with Dhruv & Perfect Digitals! They provide exceptional SEO services and are always on hand to offer support and advice! Since partnering with them, our website's Google ranking has skyrocketed, bringing in more organic traffic and potential customers than ever before. Their expertise and dedication to improving our online presence have been truly invaluable. Highly recommend Perfect Digitals to anyone seeking top-notch SEO support!
Keenan Auctioneers Real Estate Agency