Digital Audit

A digital audit will help you get to grips with where you are now with your digital presence and see where there might be room for improvement.

Digital transformation is about your brand’s experience and content becoming more relevant to its target audience in whatever medium they want it. To do this, you need to know where you stand now – and how you can take your digital presence up a level.

It won’t take long – but it’ll give you a thorough overview of your brand’s online presence so that you can develop a plan of action moving forward.

At Perfect Digitals, we will help you identify key areas where your presence is highest, where you stand and what further steps you can take, all in a single consolidated and detailed report with easy-to-understand language.

Why should you get one done?

A digital audit will help you identify strengths and weaknesses in your online presence, quantify how people are currently engaging with your brand, and identify areas for improvement to develop a digital transformation strategy. A digital audit is also an excellent opportunity to familiarize yourself with the language and data that’s out there in the world of digital analytics. This isn’t just jargon – it’s a new language that will help you get to grips with how people engage with your brand online.

A digital audit is often linked to only an audit of your website, but it doesn’t have to be. It’s probably best if you don’t audit just your website – as that can sometimes be a bit misleading. We also see how you currently stand across all digital channels – from your social media accounts to your email marketing efforts.

See what content is working for you

Apart from looking at traffic and engagement statistics, we will also want to look at the content people engage with on your site and socials. This will help you see where your content is working and where it isn’t. First, you want to see what’s working on your blog and product and service pages. We analyze your website’s content by checking each page’s bounce rate to find out which pages are getting people to stay and which ones they are immediately leaving.

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Discover where your audience is currently spending time

In your digital audit, we will also want to look at where your audience is currently spending their time online and how your brand appears in those spaces. This will tell you where your brand should be – and where it would be wise to start investing some energy. To do this, we’ll look at your traffic sources to get a good idea of where your audience is spending their time online. You can also look at what people are talking about in the spaces where your brand currently appears – and where it doesn’t – to get a sense of where your brand should be appearing. Again, this will help you identify where your brand is missing out – and where you have an opportunity to get involved and start building your presence.

Some of the items that are covered in
digital audit, but not limited to

There will be a detailed analysis of the items listed above and much more depending on the company’s presence. Recommendations will also follow.

How will it ultimately benefit you?

After conducting your digital audit, you will clearly know where you currently stand regarding your digital presence.

You can use this information to help you identify areas for improvement and decide how you can take your digital presence to the next level.

You can use this data to help you with your strategy and ensure you're creating relevant, interesting, and engaging content that your target audience wants to see.

You can also use it to inform your social media strategy and make sure you’re engaging with people in the right way on the platforms they are spending their time on.

Your digital transformation is about your brand’s experience becoming more relevant to its target audience, wherever and however they want to engage. To make that happen, you need to know exactly where you stand now – to make informed decisions about how to take your digital presence up a level.

This is why you need to get a thorough digital audit before starting or expanding with your transformation. Once you’ve conducted your digital audit, you’ll clearly know where you currently stand. From there, you can use the data you collect to help you identify areas for improvement and decide how you can take your digital presence to the next level.