Enhancing Online Visibility: A Successful SEO Case Study for Keenan Auctioneers

Keenan Auctioneers, a prestigious real estate firm based in Ireland, approached Perfect Digitals, a leading digital marketing agency, seeking assistance in elevating their online advertising strategy.

Keenan Auctioneers had a clear objective of expanding their online presence and capturing a wider audience interested in real estate, specifically in the Cavan area. This case study presents the SEO results achieved for Keenan Auctioneers by Perfect Digitals. This case study showcases how Perfect Digitals effectively aided Keenan Auctioneers in achieving their objectives.

Keenan Auctioneers, a reputable name in the Irish real estate industry, has been serving buyers and sellers. Their expertise lies in providing comprehensive property services, including sales, lettings, and valuations. Keenan Auctioneers had a solid offline presence, but they recognized the need to strengthen their online visibility to tap into a larger customer base and maximize business growth.

Objectives

Improve Search Engine Optimization (SEO) for ‘Keenan Auctioneers’ website.
Enhance organic search rankings for the targeted keywords on Google Search Results.
Drive increased traffic to the website, specifically from individuals interested in real estate in the County Cavan.

Approach

On-Page Optimization:

To optimize Keenan Auctioneers’ website for the target keyword, Perfect Digitals implemented the following strategies:

Keyword Research
Title Tag and Meta Description Optimization
Content Optimization
URL Structure and Internal Linking
Setup Google Analytics and Google Search Console

Off-Page Optimization:

Perfect Digitals focused on improving the website’s authority and credibility through various off-page optimization techniques.

Results

Perfect Digitals successfully achieved a first-page ranking for the target keywords on Google SERP.
The efforts put into on-page optimization, content enhancement, and link-building activities significantly contributed to the website’s improved visibility and organic search rankings.
Keenan Auctioneers experienced a 42.1 % increase in website traffic , with a notable rise in visits from users interested in real estate in the Cavan and other targeted surrounding areas.

Conclusion

Through a holistic SEO approach encompassing both on-page and off-page optimization techniques, Perfect Digitals assisted Keenan Auctioneers in realizing their goal of reaching a wider audience and maximizing their online presence. By successfully ranking the target keywords on the first page of Google’s search results, Keenan Auctioneers now enjoys increased visibility, higher website traffic, and a strengthened position in the competitive real estate market.